This would effectively what we call a rhetorical question. The answer to which during the current Covid-19 situation lies within our lockdown or quarantine lifestyle. Reports state that “In India alone, YouTube records a 20.5% rise in subscribers as the video-sharing platform garners over 30,000 crores views in Q1 2020.” It is quite evident as on an average each individual would go to YouTube at least once every day, either voluntarily or persuaded by the various push notifications on social media.
Videos have always been a great medium to impart knowledge and with a turn of events that has forced the majority of the global population to stay indoors, it has become more or less a part of the daily routine. This makes Video-based courses a must-have for organizations that prioritize online training. Here are a few reasons as to why video courses will be important post-COVID19.
Reason 1 #Bypass the Face-to-Face
This is the undeniable reality. Face-to-face interactions are no longer possible and this could be the situation for an evidently long time either situational or habitual. In such a scenario making a virtual one-on-one possible would be the easiest solution and what better way to do than with videos. While a video cannot compensate for all kinds of interactive learning, it can at least get half the work done. Add feedback, analytics, and online consultations to fill in the gaps, and videos could garner great learning impact.
Reason 2 #Easily Actionable Solution
Worried about onboarding employees, or about teaching them how to get the remote desktop working? Create a how-to video and share. Easy as that. The simplest way of using video is by creating a self-video and uploading it on YouTube or sharing it in a downloadable format for the learners to watch, listen and learn. It is fair to assume that in the mix of learners, not everyone prefers to read or learn traditionally. With Videos, the learners can learn visually, auditorily, and kinesthetically and this comes in as a good alternative to break the monotony and provide something that can act as both a passive and active learning source.
Reason 3 #Power of Storytelling
Storytelling is a powerful tool for training and bringing in behavioral changes in learners. And what better way to tell a story than with a video? When the magic of visuals and audio combine, trainings could be something that learners look forward to. In addition, there are various ways in which the idea can be visualized, it can be through stock motion, animation, cutouts, picture slides or even be showcased as interactive videos.
Reason 4 #Optimization
Videos synchronize well in almost all the devices available today. The file compression systems and optimization at various levels can ensure that it runs even when the bandwidth is low. Videos can also be shared in easily downloadable formats and shared through social media, making it easily available to multitudes of learners across the globe.
Reason 5 #TikTok Learning
As reported by Sensor Tower 0n April 29, 2020, the TikTok app has been downloaded over 2 billion times worldwide. And TikTok has about 800 million monthly active users. Do you know of anything that is more viral and funnier in the current times? TikTok is more than what meets the eyes. The EduTok program launched in India is a good example of how it can change the face of training/learning. TikTok videoSensor Tower 0s are short and hence can be best used to send in targeted information to the learners.
And if all of these aren’t reason enough, then here’s another statistic that points towards the popularity of videos. Twitch, a live streaming platform focused on video games, is reported to have an average concurrent viewership of up to 1.8 million in 2020 and it continues to increase. Do you think Video courses are important enough? We would surely like to hear from you. Please leave your comments or feedback in the space below.
