Importance of eLearning for SMBs: Why and How?

Ever gone shopping? Throngs of people rushing to Dollar Stores, 100 Yen Stores, the popular Budget stores, instead of opting for the branded stores is a common sight in most shopping districts. The key reason as we know is affordable pricing. Something similar comes in play when we talk about eLearning for all businesses. Looking at it from the perspective of Small and Medium businesses (SMBs), Custom eLearning often seems to be this highly priced solution that doesn’t really go well with the organization’s L&D budgets. At times eLearning itself is seen as a luxury that only works for enterprises. Such misconception is often triggered by the way eLearning is usually marketed, i.e. wider outreach and scale of influence as such, leaving the small business in a dilemma about how eLearning could be a part of its learning strategy.

eLearning however has now become an easy to attain, cost-effective solution owing to the recent advances in web and mobile technology. Before getting into how eLearning can be used by SMBs, lets take a look at why eLearning is an important part of its growth.


  • Learning Anywhere
    Limited staff, limited time, that’s how SMBs work and in such a scenario scheduling separate training can be too much of a hassle. eLearning with its flexible structure allows learners to learn anywhere and at any time, on the device of choice.
  • Trackability
    eLearning doesn't just provide freedom and flexibility, it also provides the opportunity to evaluate the effectiveness of eLearning through tracking and analysis. This in turn allows to understand the learners and analyze the learning pattern better.
  • Upskilling
    Big or small, businesses need skillful employees to move ahead and stay ahead. eLearning assists in filling the skill gaps, easily and promptly without affecting the production time.
  • Cost-effective
    Unlike popular beliefs eLearning isn’t always heavy on the pockets, on the contrary it can help SMBs save money by reducing expenditure related to travel, training scheduling, trainer costs etc. It can also cut-down the loss incurred in productivity during training sessions.

Now that the benefit cards are on the table, the next question that comes in is how?


While eLearning can directly be used in SMBs, there are certain ways to increase efficiency and reduce cost. Here’s how.

  • Optimizing the Utilization of the Existing Content
    Word files, PDFs, Power Points, there often is a huge pool of data available as hard copies, printable etc. used in classroom training. Leveraging this existing content pool and re-purposing it in the eLearning design strategy can help SMBs optimize the eLearning design and development process.
  • Utilize Ready-made Courses
    SMBs typically eye ready to use catalog courses as something that doesn’t fit the learning scope. But at times, only a few points or none may be missing in the catalog course and hence can be readily used to train the employees. The key is to map it with the learning requirements before getting started.
  • Tap the Benefits of Online Courses
    LinkedIn Learning,, Udemy, Skillshare etc. just a few names off the bat. But, there are many other online resources freely available to be used for training within SMBs. That’s hundreds and thousands of explainer videos, or other informative videos available just a click away, so tapping the benefits of such resources can assist SMBs in implementing a low-cost learning model.
  • Involve the In-house Team
    Ever checked the resourcefulness of the In-house team? At times employees themselves can be the SMEs. So, utilize their expertise for creating effective eLearning, either in-house or in collaboration with experienced eLearning vendors. Vendors can also assist in finding the right low-cost model for the training requirements in SMBs.

With all the recent advances, authoring tools included, eLearning is no longer a distant dream for Small and medium businesses. It can now be used to the same effect as in enterprises to achieve the targeted organizational growth and performance outcomes.

Is yours’s an SMB looking for the right learning approach? Are you unsure about adopting eLearning? Do you need assistance in making the right choice? Just drop a message at, and we shall get back to you at the earliest.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe With Us

Recent Posts
September 7, 2022
6 Benefits of Outsourcing Your eLearning

Are you evaluating the decision of where you must do you eLearning development inhouse or outsource. Here are some of the tips on benefits of custom eLearning outsourcing for you.

Read More
September 1, 2022
Importance of eLearning in Remote Onboarding of Employees

eLearning is important for remote onboarding. Instead of going the traditional way of listing out the importance, what if we use a scenario instead?

Read More
August 22, 2022
Gamification for Safety Training

“Jack fell down and Broke his Crown, and Jill came tumbling after”.The lines from a rhyme that most of us chanted during childhood, but now that I look back, Jack must have been severely injured, and Jill too, considering the fact that both tumbled down the hill.

Read More
Recent Case Studies
December 19, 2020
Only Assessment Skill Assessment App

Knowzies Team developed a solution that consisted of a responsive web application with admin and user functionality. The admin can create assessments and assign those to users based on time and date. There are 6 different types of questions that can be created or bulk uploaded by the admin. This is a highly scalable architecture and is built to handle the load of as much as more than 5000 concurrent users. It had 4 types of users viz super admin, evaluator, and user.

Read More
December 17, 2020
On the SAAS Software Review Platform

Knowzies team offered a solution that consisted of a responsive web application that is available in 4 different languages- English, Spanish, Italian, and French. The main portal offered an excellent search facility to search the required product based on category, feature, pricing, country, etc. It also showed the latest trends in the industry and top 3 products based on the user’s reviews. It had 5 different types of modules like Main Page, Categories (further split into subcategories), market analysis and trends, and some useful resources.

Read More
December 14, 2020
Compliance Training App

Knowzies team created a solution that consisted of a responsive web application with multi-portal functionality. The main portal was integrated with the client’s website. An iOS, as well as an Android mobile app, is also part of the solution. It had 4 types of users viz super admin, master admin, sub-admin, and learner. Knowzies team adopted SCRUM methodology for managing this solution which was built across 8 sprints.

Read More
Knowzies Technology Solutions 
#5, Third Floor Trident Apartment,
Bavdhan, Pune, India

© 2024
 All Rights Reserved
Privacy PolicySitemap
envelopecrossarrow-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram