Integrating Social Media in eLearning

The Facebook page, Instagram shares, Snapchat Videos and Twitter feeds literally defines today’s generation. Many are practically addicted to those. Social media now acts as the looking glass for both personal and professional life, and even impacts one’s thoughts and decision making. It doesn’t come as a surprise that organizations are utilizing the power of social media to ensure employee engagement and retention, and also as a part of the eLearning strategy. There are apps that make lecture/conference recording and note taking easier, assist in seamless collaboration and content editing and modifications by multiple users at the same time (Google Docs), key-point video sharing (Vines) etc. to list a few.

But, eLearning strategy as we have often perused, can be different for different organizations based on the learning requirement, the technical know-how, device availability and so on. So, how do we generalize the methods or techniques for social media integration? While there is no one-size that fits all, here are a few ways in which social media elements can be integrated in eLearning.

As Collaborative Tool

Socio-collaborative learning is considered as the crux of learning 3.0, where queries trigger discussions that lead to solution finding through interaction. Organizations with high employee strength or those where employees have to travel a lot, face-to-face discussions can be tough to schedule. In such cases creating a discussion thread using social media (say a dedicated page on Facebook, or on LinkedIn). Here Social media elements become the collaborative tools for eLearning. Social media also helps learners in building professional network and learning from their peers.

For Content Integration

eLearning is often shunned as boring, which is why engagement has become a top priority for design. Leaners today freely use social media to learn on their own. Content integration using social media tools say for instance, YouTube for videos, SlideShare for online presentations, and other portals for blogs etc. can make eLearning more effective and engaging.

Creating and Sharing User Generated Content

It’s the era of personalization and self-paced learning, this includes learning on their own and knowledge sharing. Social media can assist in easily uploading user generated content be it an image, video, or presentation and in sharing this content at and organizational level (domestic and global).

Supplementary Learning

Curiosity and the urge to learn are important aspects of self-driven learning. An organization’s learning ecosystem depends not just on the concentrated eLearning content but also in open explorative learning which often starts from additional learning content. Job related Wikis, access to other learning sites etc. are good ways to do so. In addition, LinkedIn posts and Facebook updates too give a fair idea about the latest in the industry and are great means to stay ahead of the game.

Many learning service providers have successfully utilized the power of YouTube to deliver powerful online learning resources. While Video-based learning has its own benefits, even portals like Pinterest, Instagram etc. have gained popularity due to bite-sized sharable content in form of images and infographics. The best aspect of social media integration is that, eLearning is no longer just a trainer/instruction-driven one but rather a learner-driven, learner-centric model.

In what ways have you integrated social media in the learning strategy. Do share your experiences, and valuable comments.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe With Us

Recent Posts
September 7, 2022
6 Benefits of Outsourcing Your eLearning

Are you evaluating the decision of where you must do you eLearning development inhouse or outsource. Here are some of the tips on benefits of custom eLearning outsourcing for you.

Read More
September 1, 2022
Importance of eLearning in Remote Onboarding of Employees

eLearning is important for remote onboarding. Instead of going the traditional way of listing out the importance, what if we use a scenario instead?

Read More
August 22, 2022
Gamification for Safety Training

“Jack fell down and Broke his Crown, and Jill came tumbling after”.The lines from a rhyme that most of us chanted during childhood, but now that I look back, Jack must have been severely injured, and Jill too, considering the fact that both tumbled down the hill.

Read More
Recent Case Studies
December 19, 2020
Only Assessment Skill Assessment App

Knowzies Team developed a solution that consisted of a responsive web application with admin and user functionality. The admin can create assessments and assign those to users based on time and date. There are 6 different types of questions that can be created or bulk uploaded by the admin. This is a highly scalable architecture and is built to handle the load of as much as more than 5000 concurrent users. It had 4 types of users viz super admin, evaluator, and user.

Read More
December 17, 2020
On the SAAS Software Review Platform

Knowzies team offered a solution that consisted of a responsive web application that is available in 4 different languages- English, Spanish, Italian, and French. The main portal offered an excellent search facility to search the required product based on category, feature, pricing, country, etc. It also showed the latest trends in the industry and top 3 products based on the user’s reviews. It had 5 different types of modules like Main Page, Categories (further split into subcategories), market analysis and trends, and some useful resources.

Read More
December 14, 2020
Compliance Training App

Knowzies team created a solution that consisted of a responsive web application with multi-portal functionality. The main portal was integrated with the client’s website. An iOS, as well as an Android mobile app, is also part of the solution. It had 4 types of users viz super admin, master admin, sub-admin, and learner. Knowzies team adopted SCRUM methodology for managing this solution which was built across 8 sprints.

Read More
Knowzies Technology Solutions 
#5, Third Floor Trident Apartment,
Bavdhan, Pune, India

© 2024
 All Rights Reserved
Privacy PolicySitemap
envelopecrossarrow-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram